TECHNOLOGY FOR THE FEET | 25.02.2022

Streetcare: the trend that benefits sensoriality and well-being

Know that comfort, technology and quality of life are fully interconnected!

Have you heard of streetcare? We tell you: this is one of the biggest trends this year, since the sensory experience is now taken into high consideration.

How did that happen? Through the search for products that provide comfort and well-being simultaneously, motivating positive emotions in contact with the skin.

In general, streetcare is a transitional term depending on the changes in consumption seen during the period in which we were quarantined. Street style came to be called screen style, because it was on the screens that influencers, media and the like began to capture and show the new trends. Back to the streets, the street is not the same anymore: desire is function and fashion acting together, ensuring high comfort.

Revealing that streetcare is, literally, the fashion that takes care of and that identifies with the act of taking more intentional choices in all spheres of life. Translating the action of you putting yourself first next to the reasoning of paying more attention to the products purchased — if each one had a production chain that did not impact the environment, if they have attributes of comfort and technologies that promote health and quality finishes. Resulting in the active participation of self-care and the promotion of the aforementioned sensory experience in a prolonged way in the day to day.

The urgency of streetcare

Sustainability is one of the guidelines of this street style update and is debated in several areas, not only in fashion. There is sustainable tourism, which we have already commented on the blog, which is to determine the trips from a point of view beneficial to the local community and that is connected with nature.

This concern is because streetcare has reoriented issues on social responsibility, especially among people and brands. Generation Z (born between 1995 and 2010) has been the protagonist of these conversations, inviting previous generations to change their behavior to protect the planet. Among so many agendas, which is one of the most important for Modare Ultraconforto, is adopting conscious consumption, which exalts sustainable practices. Highlighting the part of care, which also means caring for the next, especially when purchasing any products.

Inserting technologies

With values and purposes in favor of the world, there is the connection between people and brands — which, in addition to offering items that do not impact the environment, engage with community care and recognize the potential of technology in creating sustainable paths. Taking into account diversity and urgent global changes.

Read more: Sensoriality makes all the difference in comfy fashion!

Today, such influence has brought frequent changes in clothing (such as maximalist forms for more convenience) and constant innovation of technologies. Modare Ultraconforto, in addition to considering the aesthetic appeal with affective colors and designs, has shoes with special technologies, such as Reflex Sense (EVA spheres that massage the feet and activate blood circulation) and Dry Tech (which absorbs moisture from the feet). There is knit, mesh that employs more flexibility to the fit and protects the anatomy of the feet, and the novelty of Napa Care, which increases the feeling of freshness and care.

The brand's lines participate in this new fashion movement and deliver long-lasting pieces to women's wardrobe. If you want to know more, read the posts below:

- Re-signify materials in a sustainable way and with Modare Ultraconforto.
- Nature is the big protagonist in Modare Ultraconforto's new campaign.