NEWS FOR YOUR WELL-BEING | 21.03.2022

Handbags also have a story to tell!

And the innovations from Modare Ultraconforto are ready to star in your look.

Fashion is a cultural expression and has long ceased to be a universe only focused on consumption. Since it is possible to learn from everything, let's take advantage of Modare Ultraconforto's latest handbags launches to talk a little about the history of this indispensable accessory for women.

The history of the bag is very old. It emerged from necessity and ended up becoming an essential fashion item, updating itself according to the trends throughout the moment. Before the typical shoulder bag, excavations have revealed paintings inside pyramids that depict people carrying their personal belongings in small cloth bags, tied at the waist with a cord. It was the solution of the time to always have at hand what was most important.

In the Middle Ages, bags were used by men and women to carry their belongings. At that time it was common for there to be a differentiation by size and decorations (which can be called appliqués, like the contemporary laces that are present on many shoes). The man's bag was the largest, but there were also smaller models, fanny pack style, and the bags made of unbleached fabric that hung down to the knee. Women already had the necessity to keep a large amount of objects, relying on bags hanging from the waist (nowadays we know them as pockets), which were not really feminine.


The first feminine bag

It was in the 19th century that bags began to evolve, and the person responsible for that was Princess Alexandra, daughter of the King of Denmark, who popularized the use of chatelaines. Small, delicate, with medieval details, the main feature of the design was to be supported by chains, fitting around the waist. They had a strong impact on fashion.

Next came a new style of women's handbag, the retícule. Developed exclusively for women and with styles that determined social class. Unlike today's bags, they were made of a net-like fabric and, like the chatelaines, were small in size. They were used to carry objects such as business cards, hand fans, and scarves.

It was also during this period that the term "handbag" came up, which is used up to the present day!

Popularity

Handbags design began to adapt to the changes in culture and to the role of women in society along the 20th century. At first, the crossbody bag was the most demanded.

In the 40's, with the lack of some raw materials after the Second World War, the industry had to use creativity in manufacturing. The most used ones were handmade with fabrics - and now they are the protagonists of productions focused on conscious fashion. By the way, a curiosity: at this time the zipper was invented, adding functionality.

The feminine handbag has gotten new materials, styles, colors, and sizes over the years. It has become a versatile and durable accessory. It is now a wild card in the sustainable closet, where each Modare Ultraconforto handbag is made respecting the environment. With an incredible range of options, just choose your favorite, which will be with you not only in this, but in all seasons!

Read also: Resignify materials in a sustainable way is what Modare Ultraconforto does

These designs are already available in physical and online stores all over the country. Learn more about Modare Ultraconforto products: Collection Modare.