NEWS FOR YOUR WELL-BEING | 02.12.2021

Nature is the big protagonist in Modare Ultraconforto\'s new campaign

The brand encourages an energizing life, also motivated by the adoption of healthier consumer behaviors.

In its new campaign, Modare Ultraconforto has as its motto a more natural life, in tune with the new habits adopted by women and more conscious consumption. It is also inspired by the Caring Economy - a concept in which the activity of caring for the planet and people, including self-care, has taken on a relevant role in society, occupying a fundamental position for well-being.

Composed of photos and fashion film, the new production shows a reset in lifestyle and privileges a higher quality of life, with the inclusion of healthier routines, represented by new means of locomotion, such as the bicycle. The brand also highlighted the presence of flowers, a symbol of well-being and exuberance in the form of colors, shapes and perfumes, activating our senses. With unique beauty, they have a meaning of harmony, love, friendship and others, as well as leaving the environment cozier.

All the positive and natural atmosphere is also represented in the campaign for moments such as a walk on a sunny day and the wind beating in the face. An incredible and intense universe of sensations, provided daily also by the sensoriality of Modare Ultraconforto, applied through the comfort technologies in special insoles and soft details on the soles and uppers.

Aligned with all this mood, the styling was marked by sophistication and comfort, in the presence of items such as overalls, breezy dresses and blouses with puff sleeve. And in the composition, releases that are in evidence in the season – slides, sneakers, combat boots, ankle boots, bags, wedges, flats, pumps - in the company of puffer details, natural textures, rhinestones and elastics.

The brand's novelty coincides with the Diamond certification of the Sustainable Origin Seal that Calçados Beira Rio, manufacturer of Modare Ultraconforto, received in 2021. The company, which already has a series of eco-responsible measures, has adopted several other actions, such as making its entire supply chain sustainable by 2025, as well as investing in clean energy, for its own use, designed by pyrolysis system and fed with waste generated in the production of shoes.

Check out the full Fashion Film by clicking here.

See some of the models present in the campaign: