| 14.02.2022

Concern for the environment is fashionable

Dressing in ultra comfort and in a sustainable way is already part of women's agenda.

Have you ever heard of sustainable fashion? The awareness about preserving the planet has made what was once considered only a trend, to get increasingly consolidated in the fashion world. And, of course, get turned into a lifestyle.

Sustainable fashion is concerned with using methods that do not produce, or minimize, the impacts on nature generated in the product development process. In this aspect, the consumption of resources is reduced and materials and processes are chosen to collaborate to reduce the environmental impact during its life cycle.

Paying more attention to what happens to the planet, the fashion world has entered the sustainable environment and has been looking for alternatives when it comes to making pieces to less impact the environment. And Modare Ultraconforto embraces this cause of good by using natural materials in the making of various shoes. In addition to stylish pieces when it comes to assembling your outfits, here you can also adopt a conscious consumption.

And there is more: both Modare Ultraconforto and the other brands produced by Calçados Beira Rio value sustainability! All the materials in the production chain give life to a multitude of items, such as bases for insoles, bean bags, displays and modelers that ensure the quality of the products. There is also the control of greenhouse gas emission, selective trash collection, rainwater harvesting and the use of translucent tiles to save electricity and save natural resources. 

PET and natural fibers

That useless PET bottle, one of the largest pollutants in the oceans, can become a beautiful shoe. It's true! It is already possible to modify this material, which is usually discarded, into fashionable pieces. Revealing that a perfect shoe can be made with minimal environment interference. It is possible to reintroduce this discarded plastic by melting it into raw material to transform into fibers.

With that in mind, Modare Ultraconforto has launched a casual sports shoe that has the knit made with recycled linen yarn from PET bottle. In addition to this novelty, the footwear also has Gel Tech Plus technology, which ensures high levels of stability and safety when walking.

The toe and papete sandals, darlings of the sustainable wardrobe, in addition to the candy colors that coordinate between earthy nuances, also follow the sustainable fashion line. With natural fiber soles, they offer well-being with the Reflex Sense insole, which activates blood circulation and raises comfort daily.

More than ever, sustainability has defined conscious consumption! And you can always count on models by Modare Ultraconforto. Check out our collection!

Read more: Re-signifying materials, in a sustainable way, is with Modare Ultraconforto!