MY MODARE MOMENT | 24.01.2022

Want to know the hue that will represent 2022?

Every year, Pantone decides what the color of the future will be and it is called Very Peri.

Understanding the psychology of colors is one of the passions of Modare Ultraconforto, did you know it? Precisely because each tone has the ability to influence in various areas of our life, such as improving mood, instigating happiness and promoting serenity. Every year there is the curiosity about which will be the nuance chosen by Pantone, a company specialized in the subject, and that will have the ability to move our wardrobe to renew the airs of well-being. And, of course, fashion and related areas.

Pantone chose Very Peri, a shade of violet that lies between blue (which combines fidelity and constancy) and a vivid violet red subtone (which prints energy and emotion). Quite powerful, the color chart that surrounds it has given many signs throughout 2021, especially when the revival of Y2K (acronym for Year 2000 or the 2000's and which refers to the aesthetics of that period) has gotten the spotlight. The reason? The technology and futuristic approach.

For the choice, Pantone experts considered the promise of transformation times. The decision had its own way of fitting in with another prediction dictated in 2020, but by the partnership between Coloro and WGSN (two companies specializing in trends): Digital Lavender, which will provide emotions of stability, calm, as well as inspire digital escapism to build new and permanent self-care rituals (including mental health) by the end of 2023.

Speaking of which: how do these tones influence self-care?

Aligning the two color trends, the result we have is the expectation of a more optimistic attitude, a dynamic presence that encourages creativity, courage and imaginative expression. Let's agree that these fields are essential to women's routine in any timing! From the time of creating a production full of affectivity to taking refuge between paintings, enjoying nature and deepening self-knowledge through therapeutic techniques (such as writing). These tones promote this and a little more: contact with the spiritual side and relief from daily tension.

And you're allowed to coordinate them with others for your own benefit, ok? As the novices of Modare Ultraconforto: cream is the new neutral of the season, tile red associates with the natural world and pink is vibration. Perfect combo that adds more longevity and versatility to your wardrobe and brings new ideas to make you feel good at all moments!